Ingredients

Thoughtfully Chosen. Purposefully Formulated.

At OB+, every formula begins with intention. We believe exceptional skincare is created by carefully selecting ingredients that work in harmony with your skin—not by adding more for the sake of marketing.

Our products combine plant-based ingredients with well-researched cosmetic actives to create luxurious skincare that feels beautiful to use every day.

Whether botanical or laboratory-crafted, every ingredient is chosen for its quality, compatibility, and role within the formula.

Our Philosophy

We formulate with four guiding principles.

Purpose First

Every ingredient must serve a meaningful role in the formula—whether it supports hydration, skin conditioning, texture, stability, or the overall sensory experience.

Balance

Healthy-looking skin thrives on balance. We design formulas that help support the skin’s natural moisture barrier while delivering lightweight, elegant textures.

Quality

We source high-quality ingredients from trusted suppliers who meet rigorous cosmetic industry standards.

Simplicity

More isn’t always better. We focus on ingredients that work well together to create refined, effective formulas without unnecessary complexity.

Ingredients We Love

Botanical Oils

Plant oils help soften and condition the skin while providing a luxurious feel.

Examples include:

  • Jojoba Oil
  • Squalane
  • Apricot Kernel Oil
  • Sunflower Seed Oil
  • Grapeseed Oil

Botanical Butters

Rich butters provide lasting comfort and help leave skin feeling soft and nourished.

Examples include:

  • Shea Butter
  • Cocoa Butter
  • Mango Butter

Botanical Extracts

Plant extracts add unique characteristics and help create enjoyable skincare experiences.

Examples include:

  • Calendula
  • Chamomile
  • Green Tea
  • Licorice Root
  • Oat
  • Hibiscus

Hydrating Ingredients

Hydration is at the heart of healthy-looking skin.

You’ll find ingredients such as:

  • Glycerin
  • Sodium Hyaluronate
  • Panthenol
  • Betaine

Skin Conditioning Ingredients

Selected to help improve the feel and appearance of skin.

Examples include:

  • Niacinamide
  • Allantoin
  • Ceramides 
  • Colloidal Oatmeal

Essential Oils & Natural Fragrance

Where appropriate, we use thoughtfully selected essential oils to create subtle botanical aromas.

Some products may also be fragrance-free to suit different preferences.

Our Ingredient Standards

Every OB+ formula is:

✓ Thoughtfully formulated

✓ Preserved for product safety and quality

✓ pH balanced where appropriate

✓ Crafted in small batches

✓ Designed with skin comfort in mind

 

Transparency Matters

Every product page includes a complete International Nomenclature of Cosmetic Ingredients (INCI) list so you know exactly what is inside your skincare.

If you have questions about an ingredient, we’re always happy to help.

A Note About “Clean Beauty”

The term clean beauty means different things to different people and is not consistently defined within the cosmetics industry.

Instead of relying on marketing terms, OB+ focuses on thoughtful formulation, ingredient quality, product safety, and transparency.

We believe informed choices are better than buzzwords.

Ingredient Spotlight

Discover some of the thoughtfully selected ingredients that help make every OB+ formula a luxurious part of your daily skincare ritual.

 

Niacinamide (Vitamin B3)

Supports a smoother, more even-looking complexion.

Niacinamide is a versatile skincare ingredient known for helping improve the appearance of uneven skin tone while supporting the skin’s natural moisture barrier. It helps leave skin looking smoother, healthier, and more refined.

Found in: Serums • Moisturizers • Creams

 

Sodium Hyaluronate (Hyaluronic Acid)

Long-lasting hydration.

A highly effective humectant, sodium hyaluronate attracts and helps retain moisture, leaving the skin feeling hydrated, smooth, and refreshed.

Found in: Serums • Moisturizers • Facial Mists

 

Squalane

Lightweight nourishment.

Derived from renewable plant sources, squalane is a silky emollient that helps soften and smooth the skin while supporting a healthy-looking moisture barrier without feeling heavy.

Found in: Face Oils • Serums • Creams

 

Colloidal Oatmeal


Gentle comfort for the skin.


Known for its soothing and skin-conditioning properties, colloidal oatmeal helps leave skin feeling soft, comfortable, and cared for, making it a favorite for gentle skincare formulations.


Found in: Creams • Body Care • Sensitive Skin Formulas

 

Panthenol (Provitamin B5)

Moisture and conditioning.

Panthenol helps attract and retain moisture while leaving the skin feeling soft, smooth, and replenished. It is also valued for its conditioning properties in haircare.

Found in: Creams • Lotions • Hair Care

 

Licorice Root Extract

Naturally radiant-looking skin.

A botanical extract widely used in skincare, licorice root extract helps improve the appearance of skin radiance and promotes a brighter, more even-looking complexion.

Found in: Cleansers • Serums • Brightening Formulas

 

Every Ingredient Has a Purpose

At OB+, we believe exceptional skincare isn’t about using the most ingredients—it’s about choosing the right ones. Every botanical, active, and supporting ingredient is selected with intention to create formulas that are effective, elegant, and enjoyable to use.